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Second Quarter 2008
Letter from the Editor: We are ‘Agents of Change’
Angela Martin
Corner Office Conversation: An Interview with Bob Liodice, President and CEO of the Association of National Advertisers
Bob Marold and Angela Martin
The Importance of Advertising in Tough Economic Conditions
Donna MacDonald
Latest on Consumer Spending Behavior
Dave Perrine
How and Why America Shops!
Phil Lempert
First Quarter 2008
Letter from the Editor
Angela Martin
Corner Office Conversations with Carlos Ribas, Vice President of the Latin America and Caribbean region for Burger King
Gary Yost
Dialing Into Mobile Marketing
Steve Scherbak
Can Uncle Sam Help Spur Spending this Spring?
Dave Perrine
Opening the Lines of Communication Between Trading Partners to Regain Trust
Dave Johnson
Fall 2007
A letter from the editor...
Angela Martin
Corner Office Conversations: Interview with Antony Young of Optimedia US
Colleen Pham
Meet America's New Brand Manager: Latinos consumer buying power is gaining top brand support
Jackie Berg
Don't Take Chances on Your Promotional Games
C.J. Smith
The New iMom Generation is here...are you prepared?
Phil Lempert
Summer 2007
A letter from the editor...
Angela Martin
Corner Office Conversations: Interview with Jay Farrell of OgilvyAction
Colleen Pham
Playing Together, Playing to Win: The Importance of Retailer and Manufacturer Collaboration in Electronic Invoicing
Dave Johnson
You've Come a Long Way Online
Jay Knott
Trends Affecting Promotion in Europe and North America
Gary Yost
Winter 2007
A letter from the editor...
Angela Martin
Corner Office Conversations: Interview with Ad Age's Scott Donaton
Colleen Pham
5 Issues and Trends You Need to Know for 2007: How They Will Change the World, Your Customers and Your Business
Phil Lempert
In-Store Marketing Highlights from 2006
Peter Breen
Subcontracted Coupon Processing: Better, Faster, Cheaper...Is There a Catch?
Dave Johnson
Fall 2006
A letter from the editor...
Dawn Northrup
Corner Office Conversations: Interview with Starcom's Renetta McCann
Mike Kowalczyk
NCH: New Coupon Coding Standards Are On the Way
Laura Yarashus
"Need" versus "Want": Adapting to Changing Consumer Behavior
Karen Godwin
Communicating in a Cluttered Environment: Direct to Door Success Story
Jeff Gale
It’s time for brands to wake up...and TASTE the Private Label!
Phil Lempert
Summer 2006
A letter from the editor...
Dawn Northrup
Corner Office Conversations: Interview with American Advertising Federation's Wallace S. Snyder
Mike Kowalczyk
Looking For Engagement? Try Preprinted Newspaper Inserts.
Leslie Brown
NCH: Recipe for Successful Coupon Promotions
Charlie Brown
What’s In a Name? Plenty of sales if it barks, howls, nays... or yawns!
Phil Lempert
Winter 2006
A letter from the editor...
Dawn Northrup
Corner Office Conversations: Interview with Optimedia's Michael Drexler
Mike Kowalczyk
Zip+4 Targeting and Delivery: The Next Generation
Gary Yost
CRM: Entering a Brave New World?
Dave Ehrenthal
New Year Resolutions for the Industry
Phil Lempert
Seeing is Believing: Retailer Coupon Redemption
Charlie Brown