Second Quarter 2008
Letter from the Editor: We are ‘Agents of Change’
Angela Martin
As we move through 2008 we are seeing regular changes in our everyday lives. As business minded individuals it is important to entice customers to visit locations by communicating the deals/benefits of your product or service, especially during tough economic times - perhaps changing your marketing strategy. On a personal level, as a consumer, you may be feeling a financial pinch and changing your spending habits.
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The Importance of Advertising in Tough Economic Conditions
Donna MacDonald
Marketing a product to a consumer necessitates getting the word out – buy our product and you will get the best bang for your buck. In today’s economy, consumers are not handing out their bucks so quickly. People are being more thoughtful and cautious before parting with their dollars. Learn how you should be advertising to ensure your company stays top of mind with consumers.
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Latest on Consumer Spending Behavior
Dave Perrine
83% of Americans are feeling the pinch of high gas prices on their spending with Women with Children and 18-24 year olds experiencing the greatest impact. Over half of consumers are focusing on necessities over discretionary spending. Find out how this can affect your bottom line!
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