Articles by: Donna MacDonald

The Importance of Advertising in Tough Economic Conditions

Donna MacDonald

As we prepare for the remainder of 2009, we’ll take a look back at an article from last year that’s worth a second glance. Marketing a product to a consumer necessitates getting the word out – buy our product and you will get the best bang for your buck. In today’s economy, consumers are not handing out their bucks so quickly. Learn how you should be advertising to ensure your company stays top of mind with consumers.

View Full Story »

The Importance of Advertising in Tough Economic Conditions

Donna MacDonald

Marketing a product to a consumer necessitates getting the word out – buy our product and you will get the best bang for your buck. In today’s economy, consumers are not handing out their bucks so quickly. People are being more thoughtful and cautious before parting with their dollars. Learn how you should be advertising to ensure your company stays top of mind with consumers.

View Full Story »