Third Quarter 2009
Letter from the Editor
Angela Martin
As you face this 'make it happen' time of the year, this issue provides information on topics to help you succeed in your quest. You will gain insights from an article on social media and how it is becoming the new 'it' media. We'll shed some light on digital coupons to help you navigate through this message delivery method. And BIGresearch will predict trends for the remainder of the year and what to expect this holiday season.
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Social Media - The New Frontier
Ambreen Ali
Do you think you're completely in control of your brand? Consider this: As you read this article, one of your customers may be talking online about an experience they had with you. In fact, your customers, partners, and even employees can discuss your company on social networks whenever they want. Read more to learn how to tackle this new media.
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Digital Coupon Settlement: Why Reinvent the Wheel?
Dave Owen
Although digital coupon promotions (whether distributed via mobile phones, frequent shopper cards or other devices) may still be in their infancy, they are beginning to pique the interest of both retailers and consumer goods manufacturers - and for good reason. Marketers are recognizing that digital coupons provide yet another way to deliver discounts how, when and where consumers want to receive them. Click here to learn how to securely manage digital coupons.
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The Grip Remains Tight on Consumers’ Wallets...Expect this Trend to Continue
Dave Perrine
Last year, one key economic factor depressing consumer spending heading into the all important fall and holiday events was exorbitant gasoline prices. As we reflect on the economic activity from the summer and begin looking into the short term future, consumer confidence and spending have revealed hints of upward movement in the previous quarter. However, the economic turnaround is taking a bit of a long and winding road - which shouldn't be a surprise considering the unemployment rate continues to escalate.
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