Winter 2008

Letter from the Editor

Angela Martin

Welcome to the first Marketing Solutions e-magazine!

As we watch the world growing and changing in the online arena, we’ve taken a new online approach to delivering the same interesting interviews, industry insights and trends that you’ve known over the past 10 years. You will find it easier to view all the articles and interviews at once, search by author, forward articles to others and review past (printed) issues.

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Corner Office Conversations with Carlos Ribas, Vice President of the Latin America and Caribbean region for Burger King

Gary Yost

Corner Office Conversation, our continuing series of interviews with leaders in the advertising and marketing industry, highlights Carlos Ribas, Vice President of the Latin America & Caribbean region for Burger King. Carlos shares his insights on international marketing, trends, areas of focus and the similarities to the U.S. market.

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Dialing Into Mobile Marketing

Steve Scherbak

Steve Scherbak leads us through what’s happening in the new world of mobile marketing and mobile couponing. How to deliver highly targeted and timely offers to consumers, how they redeem those offers and how a retailer captures the offer/information at the point of sale.

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Can Uncle Sam Help Spur Spending this Spring?

Dave Perrine

As economic conditions continue to dampen consumer spending, the promise of income tax return rebate checks this spring may help soften the blow. How will the influx of spending money impact your business?

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Opening the Lines of Communication Between Trading Partners to Regain Trust

Dave Johnson

Retailers and manufacturers both benefit from the money that is invested in coupon promotions, and they both have an important stake in helping to protect it. Dave Johnson takes a look at that important relationship between retailer and manufacturer and how an environment of mutual trust in clearinghouse practices can benefit all the stakeholders.

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