Second Quarter 2009
Letter from the Editor
Angela Martin
As professionals and consumers, we’ve made a lot of changes over the past 12 months. As we sit facing summer, we’re looking at the economic situation still being top of mind and ever present in our lives. Even our vocabulary has changed – are you having a vacation, staycation or daycation this year?
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How the Recession has Changed the Way People Shop for Food
Phil Lempert
Is it time for food stores to step up and help households struggling in this recession in ways that go beyond promotional savings at the shelf?
If retailers were willing to think deeper about giving people savings when they want them on the goods they want, they’d differentiate themselves from other stores in a most meaningful way. Find Out More!
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The Importance of Advertising in Tough Economic Conditions
Donna MacDonald
As we prepare for the remainder of 2009, we’ll take a look back at an article from last year that’s worth a second glance. Marketing a product to a consumer necessitates getting the word out – buy our product and you will get the best bang for your buck. In today’s economy, consumers are not handing out their bucks so quickly. Learn how you should be advertising to ensure your company stays top of mind with consumers.
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BIGresearch
Dave Perrine
“Gut Check” on the Economy – Is consumer confidence enough to bolster spending? Which media will play a key role in the turnaround? Through BIGresearch we’ll take a look at these questions and provide valuable information to assist with your marketing efforts. Find out more!
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